A Pea tool · See the roadmap
Never call a prospect at 6 AM again.
Parse reads phone numbers and ZIP codes anywhere on the web and renders the prospect's local time, weather, and a smart greeting right next to the number. Inline. Across every CRM, dialer, and inbox you already use.
Parse · live
/ Parse features
Sharp, single-purpose, built for speed.
Four things Parse does well, so you don't have to. No bloat, no scope creep, no second tab.
Local time, inline
Every phone or ZIP on the page gets a live timezone badge. Refreshes every minute.
Live weather
Current conditions and temperature, updated hourly. Best opener you'll ever script.
Auto-greetings
"Good morning", "afternoon", or "evening" prefilled in their timezone, not yours.
Stays on device
Phone numbers are stripped client-side. Only the area code ever leaves your browser.
/ The full list
Everything Parse does, laid out plainly.
01 Detection & rendering
- Auto-scan any page: Parse reads every phone number and ZIP code on the page on load and on DOM mutation.
- NANP-aware: 400+ US/Canada area codes, including overlays (728/561, 332/212).
- ZIP precision: Resolves split-timezone states (FL, IN, ID, KS, KY, MI, NE, ND, OR, SD, TN, TX) by ZIP.
- Inline mode: Badge renders directly next to the number, in flow.
- Hover mode: Or stays out of the way until you hover the number.
- Live refresh: Times tick every minute, weather every hour.
02 Smart greetings & openers
- Auto-prefix in their timezone: "Good morning" between 5–11, "afternoon" 12–5, "evening" 5–10, "Hi" otherwise.
- Email + dialer integration: Click to copy the time-aware greeting straight into your message.
- Weather opener: Optional "Hope you're staying dry in Seattle" suggestions based on current conditions.
- Tone toggle: Pick between formal, casual, and bold-emoji styles per workspace.
03 Customization
- 12h / 24h toggle: Whichever your team prefers.
- Emoji on / off: Suit different sales floor cultures.
- Color-by-time-of-day: Dawn / morning / midday / evening / night badges.
- Per-site rules: Disable Parse on specific domains where it's not useful.
- TCPA call-window highlighting: Numbers outside the legal 8 AM–9 PM window get an orange warning rail.
04 Privacy & performance
- Client-side stripping: Identifying digits never leave your browser. Only the 3-digit area code or 5-digit ZIP is queried.
- Edge-cached lookups: Sub-50ms response from Cloudflare's network. No first-load lag.
- Zero CRM scraping: Parse never reads your contact data, your pipelines, or your notes.
- SOC 2-aligned: Data minimization, no logs of identifying inputs, audit-ready architecture.
- Lightweight: 38 KB extension, no background polling, no service worker noise.
/ Integrations
Drops into every page you already use.
Parse runs anywhere phone numbers and ZIPs appear in the DOM. No setup per tool, no per-app version. Tested daily in:
Type "Hi {{first_name}}", get "Good morning, Linh".
Parse sees the recipient's phone number in your draft, looks up the local time, and offers a context-aware greeting before you finish typing. Tap to accept; the rest of your sentence flows.
Works in: Gmail, Outlook web, HubSpot Sequences, Outreach, Salesloft, Apollo, Front, Superhuman.
Hi {{first_name}}—Or stay invisible until needed.
If your CRM is already busy, switch Parse to Hover Mode. Numbers stay clean; the time and weather only appear when you mouse over.
Toggle inline / hover / off per-site, so Parse fits the density of every workflow.
Your CRM data stays on your machine.
Most "AI sales tools" send your entire pipeline to a third-party API. Parse doesn't. Phone numbers and ZIPs are stripped client-side; only the 3-digit area code or 5-digit ZIP ever crosses the wire, and even those aren't logged.
Tested by: third-party MV3 audit, automated PII-egress scanning. Ship-it report available on request.
Tune it to taste.
Some teams want emoji-rich badges. Some want clinical mono. Some want 24-hour, no weather, hover-only. Parse is one well-tuned tool with toggles, not a settings novel.
/ Plans & pricing
Free for individuals. Honest pricing for teams.
Parse is and will stay free for personal use. Team and Pro plans add multi-seat billing, admin controls, and unlimited weather queries.
Free
Personal
- Unlimited time + greeting lookups
- 25 weather queries per day
- All customization options
- Works in every supported CRM
- Multi-seat & admin
- Custom branding
Founder's Pack
Pro
- Everything in Free
- 10,000 weather queries / mo
- Bulk up to 200 leads at a time
- Saved greeting templates
- Priority support
- Team admin & SSO
Team
Company
- Everything in Pro
- 25,000 lookups / seat / mo
- Centralized billing
- Admin dashboard
- Compliance settings (Late Call blocking)
- Volume pricing past 5 seats
/ Resources See more on our blog →
Get the most out of Parse.
TCPA call windows by state, explained simply
Federal rules say 8 AM–9 PM in their local time, but 14 states layer extra restrictions on top. Here's the cheat sheet.
Read article → TutorialGreetings that actually convert (data inside)
We pulled 4,200 cold-call openers and graded which time-aware lines outperformed generic "Hi there" by 38%.
Read article → TutorialWhat's new in Parse 1.4: hover mode & per-site rules
The two most-requested features shipped in March. Here's how to set them up in 60 seconds.
Read article →/ Changelog
Built in the open. Shipped weekly.
May 2, 2026 · v1.4.2
- New Per-site rules: enable / disable Parse on specific domains
- New 12h / 24h master toggle in popup settings
- Improved Detection for E.164-formatted international numbers
- Improved Hover badge contrast on dark-themed CRMs (HubSpot Sales Hub dark)
- Fix Edge case: 808 numbers misrendering during HST-to-HDT transition (HST has no DST, this should never have shipped)
- Fix Apollo dialer overlay flicker when Parse re-rendered on tab switch
April 18, 2026 · v1.4
- New Hover mode: numbers stay clean until mouse-over
- New TCPA call-window orange rail on out-of-window prospects
- Improved Edge cache TTL bumped from 60s → 200s, cuts P50 by ~40ms
- Improved Settings popup redesigned for one-click toggles
- Fix 728 (FL overlay) added to area code map; was incorrectly resolving to default state default
March 30, 2026 · v1.3.1
- Improved Migration: api.verileads.net → api.pea.dev (transparent to users)
- Improved Removed 3 unused permissions in manifest, lowering install friction
- Fix Salesforce Lightning: Parse badges occasionally rendering inside aria-hidden regions
- Fix Bulk lookup CSV export: trailing newlines on Windows clipboard
March 12, 2026 · v1.3
- New Bulk lookup tool launched at pea.dev/lookup
- New CSV export for bulk lookups
- Improved Auto-greetings now match Outreach & Salesloft compose tone settings
- Fix Time badge double-rendering on rapid pagination in HubSpot